• Book: Running Lean • Author: Ash Maurya • ISBN13: 178 • ISBN10: • Published: O'Reilly Media • Genres: Business Investing Small Entrepreneurship New Busin, Computers Technology Business Culture Managers Guides To Com • We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a 'product/market fit' for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Ash Maurya helps startups apply scientific principles based on the Lean Startup methodology. He is CEO of Spark59 and the author of Running Lean: How In this interview, Ash gives bang-on advice on how to use Lean Startup principles in a practical, methodical way, so teams can take action. Exclusive Interview with Ash Maurya, Author of Running Lean. Why is your book 'Running Lean' especially important now? We live at a time where we have so much power at our fingertips, where we are building more products than ever before. Creative curriculum study starters for preschool. But the odds of building successful products haven't.